The Contingency Model Is Being Replaced. Most Firms Are Not Ready.

Executive search is changing. AI has shifted how senior clients buy. High-value mandates no longer go to the fastest firm. They go to the most authoritative. Apex Consulting Group exists to make sure that firm is yours.

Andy Whitehead at the microphone in his studio
The Problem

"Contingency gives clients all the control. Retained gives it back to you."

The contingency trap

No upfront fees. No client commitment. Competing on speed against three other firms running the same mandate.

A race to the bottom on fees. High effort. Low reward. Zero mandate control. The model rewards activity, not authority.

Even at full tilt, the founder is the bottleneck and the client is in charge.

What retained changes

Fee certainty before the work starts. Mandate control across the entire process. Authority positioning that filters who you talk to.

Fewer clients, done properly. Higher fees on smaller portfolios. Reputation that compounds rather than resets every quarter.

A business that runs on your terms, not the client's procurement cycle.

The background that makes this different.

Nomura
Trading floor systems
Reuters
Critical financial systems
Societe Generale
Y2K zero-failure testing
AT&T
Failing project turnaround
JP Morgan Cazenove
Digital testing, City of London
Sky
Head of Testing, 100+ hires

A systems thinker. Not a recruitment trainer.

The Method

One methodology. Two ways to work through it.

The Market of One Method™ is Andy's core diagnostic framework. It starts with one question: why would a senior hiring leader choose your firm specifically, over every other option available to them? Most exec search founders cannot answer that.

The Market of One Method builds the answer, then builds the firm around it. Niche ownership. Authority architecture. Client pull. The end result is a firm that does not compete on price because it has no real competition.

Explore The System
Recognition

Recognised by leaders across recruitment and search.

Lou Adler
"This is the 'Built to Sell' for the Search industry. Andy has a unique, sophisticated, scalable evolution of the search business model."
Lou AdlerSearch Legend, USA
Roy Ripper
"I've seen everything in this industry over the last 30 years, but Andy found the 'Missing Link.' He has solved the complexity of the search model with a clarity I haven't seen anywhere else. Essential for any serious founder."
Roy Ripper30+ Years In Recruitment
James Blackwell
"If you want to stop grinding and start scaling, Andy is the only choice. He showed me how to weaponise automation and elite teams to decouple my income from my hours. The leverage he provides is unmatched."
James BlackwellFounder, Recruitment Entrepreneur
Apex mastermind group photo at a London venue
Fit

This is not for everyone.

  • You run a boutique executive search firm between 100k and 3m revenue.
  • You are doing contingency work and know it is not sustainable.
  • You want to move to retained but do not know how to position it or start the conversation.
  • You are the founder and you make the decisions.
  • You want fewer better mandates, not more volume.

If that is you, the next step is the waitlist.

Get The Cohort Details

Stop competing. Start owning.

Apex Consulting Group works with a small number of executive search founders at any one time. May's cohort of The Retained Architect™ is full. The June cohort is filling. Waitlist members are reviewed first.

Get The Cohort Details